Now this is how you sell the Xperia Z at retail

The Czechs know how to launch the Sony Xperia Z. The T-Mobile CZ store in Prague marketed the handset with a swimsuit model in a specially built shower inside the store. As you can tell from the pictures, the promotion drew quite a crowd.

We imagine most came to marvel at the water resistant qualities of the Xperia Z rather than ogling at the model. To avoid being accused of sexism, a male model was also present. He can’t have been around for very long though judging by the high proportion of men in the crowd. 

The ladies were catered for too!